The group’s main website, groupe-sncf.com: one place to tell the story of SNCF to candidates, journalists, investors, suppliers and travellers, accessible and eco-designed by default.
groupe-sncf.com speaks for the whole group. Its visitors come with very different questions: a candidate looking for a job, a journalist after a press release, an investor reading financial results, a supplier, or a traveller curious about the next TGV.
The content is organised in five editorial sections (the group, mobility, sustainability, innovation and #EnCoulisses, behind the scenes), alongside a direct entry for each type of visitor.
Give a very large organisation one clear voice, while letting every visitor find their own way in quickly.
A “Vous êtes” (“You are”) menu, always visible in the header, takes each audience straight to what matters to them. The home page mixes news, key figures and photos cut into the group’s signature shapes.
Two menus sit at the top of every page. Accessibility lets visitors switch to a dyslexia-friendly font, increase line spacing, or invert contrasts. Eco mode turns on a low-consumption mode that removes non-essential visuals, on top of a site that is already eco-designed.
A switch next to the language selector turns the whole site dark, from the header to the news cards.
Long-form articles open with a large visual, a breadcrumb and a short introduction, then alternate text and images to keep long reads comfortable.
On a phone, every option (accessibility, eco mode, language, dark mode and the “Vous êtes” menu) moves into a single menu, above the five sections.
